Optimise Advertising Revenue

In today’s rapidly evolving media landscape, adapting while safeguarding revenues is essential. Loupe Media Consultancy recognises these challenges and provides actionable insights to help clients navigate this dynamic environment.

Our Services

We offer a range of services to fit your needs

Business Overview

Loupe Media offers expert insights to optimise your workflows and uncover hidden efficiencies. Our Business Overview service provides a thorough, objective review of your practices, identifying areas to streamline and boost productivity. We tailor our approach to your needs, focusing on specific areas or a holistic overview. The result is a set of actionable recommendations to enhance efficiency, reduce costs, and improve quality.

Strategy and Business Development

Our strategy services help you cut through the crowded media market to identify growth opportunities. By analysing the market and audience, we develop sustainable business models aligned with your vision. We provide actionable roadmaps to help you achieve your goals while staying ahead of market trends.

Content Analysis

As content costs rise, Loupe Media offers in-depth analysis of your content’s ROI across linear and VOD platforms, measuring Ad Sales performance, subscriber growth, and overall value. For syndication deals, we provide value assessments that optimise financial and strategic impact, empowering informed content strategy decisions.

Negotiation

Loupe Media turns data into compelling narratives that drive successful negotiations with Ad reps, content buyers, and media agencies. We combine analytics with persuasive storytelling to secure the best possible terms for your business, strengthening your position and maximising outcomes in a complex media market.

Ad Sales/Sales Rep Audit

With deep expertise in media sales, Loupe Media evaluates your sales team and third-party Ad Sales reps to maximise value. We leverage extensive industry data to assess your pricing, agency share, and overall sales strategy. Our audit highlights ways to:

  • Optimise compensation structures
  • Benchmark pricing against market standards
  • Discover new revenue leads
  • Assess third-party reps versus in-house models

Reporting Services

Our reporting transforms data into actionable insights, enhancing decision-making and transparency. We integrate with your systems to provide timely, tailored reports that support executive oversight and team collaboration. With customisable dashboards and real-time analysis, we ensure your organisation stays competitive and informed.

Systems Review

Loupe Media provides expert guidance on choosing and integrating media systems to align with your goals. We assess analytics tools, compare features, and ensure your tech infrastructure captures the data you need to drive impactful business decisions.

Blue Sky Thinking

Our Blue Sky Thinking sessions create a space for open, innovative brainstorming, pushing beyond conventional limits. We inspire creativity, challenge assumptions, and facilitate strategic discussions that align fresh ideas with your business objectives. Loupe Media helps unlock your team’s potential, transforming visionary ideas into actionable plans that integrate seamlessly with your overall strategy.

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About Us

Zahid Syed

Hi, I’m Zahid and I launched Loupe Media Consulting following 20+ years of experience in the Media industry.

I have been very fortunate to have worked at Sky Media and Warner Bros Discovery in senior roles across Commercial Analytics (Advertising), Finance and EMEA Research. As a result of these experiences, I’ve been able to present unique perspectives to business challenges and lead on strategy

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+44 330 223 7609